Как открыть свой салон красоты бизнес план: Как открыть салон красоты с нуля: пошаговая инструкция для предпринимателей

Как открыть салон красоты — пошаговое руководство

Всем известно — красота спасет мир. Но не многие задумываются над тем, что на стремлении к прекрасному можно хорошо заработать, если открыть свой салон красоты. О том, как это сделать и пойдет речь в статье.

Как открыть свой салон красоты: старт бизнеса

Насыщенность рынка по Киеву на услуги салонов красоты составляет 90% — очевидно — конкуренция огромная. Для того чтобы выжить в этой борьбе и преуспеть в бизнесе, нужно продумать весь процесс запуска салона до мельчайших деталей.

Для начала определитесь с ценовым сегментом, в котором собираетесь работать. Решите, будете ли вы предоставлять услуги класса люкс, или же откроете салон эконом класса. Так же, решите, на каких конкретно услугах вы будете специализироваться — парикмахерские услуги, визаж, косметология, SPA, массаж, маникюр/ педикюр и т. д. Это нужно продумать заранее — ведь для каждого вида услуг необходимо оборудовать рабочее место, закупить материалы, и предусмотреть расходы на оплату труда персоналу.

Далее необходимо провести мониторинг конкурентов в вашем регионе, сравнить их предложения, уровень сервиса, ценовую политику, и определиться, чем вы можете выделиться среди них.

Так же, выберите помещение. Перед выбором помещения изучите следующие нормативные документы: «Государственные санитарные правила и нормы для парикмахерских разных типов ГСПиН 2.2.2.022-99» и «Государственные строительные нормы и правила – ДБН В.2.2. – 11202 «Предприятия бытового обслуживания. Основные положения»». При не соблюдении норм, указанных в данных документах вы попросту можете не получить разрешение на работу салона.

Как открыть салон красоты с нуля — бизнес план

После того, как вы определились с ценовым сегментом и специализацией салона красоты, вам необходимо составить подробный бизнес план будущего заведения. Он должен включать в себя следующие пункты:

• Информация о салоне (план помещения под салон красоты, список услуг, цены, позиционирование).
• Капитальные расходы (покупка помещения, ремонт, закупка оборудования).
• Ежемесячные текущие расходы (коммунальные платежи, ЗП сотрудников, затраты на рекламу, покупка расходных материалов и т. д.).
• Маркетинговый план.
• Расчет предполагаемых доходов и сроков окупаемости.

Так же необходимо решить, будете ли вы самостоятельно заниматься открытием, или захотите взять готовый салон красоты в аренду. Если вы выбрали первый вариант, то вам необходимо пройти следующую процедуру оформления.

[color-box]Если то, что Вы сейчас читаете – полезно, жмите «мне нравится» и продолжайте чтение.[uptolike][/color-box]

Как открыть салон красоты — этапы

1. Регистрация юридического лица. Сначала вам необходимо выбрать организационно-правовую форму предприятия и зарегистрировать юридическое лицо.
2. Далее необходимо получить поэтажный план помещения в БТИ, или оформить документы на перевод территории в нежилой фонд (если нужно).
3. Дальше надо получить документы подтверждающие право собственности на помещение, либо же дающие право его аренды.
4. На четвертом этапе составляется проект салона красоты.
5. Следующим шагом будет утверждение салона красоты в органах санитарно-эпидемиологической службы и пожарной инспекции.
6. Как правило, у органов СЭС и ПИ всегда есть замечания к проекту, которые необходимо учесть и устранить .
7. После этого можно переходить к строительству, или реконструкции салона.
8. Когда ремонт будет закончен, вам нужно будет получить разрешение на работу от санэпидемстанции и пожарной службы.
9. Далее необходимо заключить договор с ЖЕКом на предоставление коммунальных услуг, а так же с другими предприятиями на поставки электроэнергии и водоснабжения.
10. Следующим этапом является получение лицензии Министерства здравоохранения (в случае если в салоне будут оказываться мед услуги — массаж, инъекции и т. д.).
11. Получение патента на торговлю.
12. Заключение договоров с поставщиками.
13. Так же необходимо заключить договор с прачечной.
14. Установка кассового оборудования.
15. Не забудьте о получении пакета документов на размещение вывески.
16. И только после прохождения всех этапов можно переходить к торжественному открытию вашего салона красоты.

Упрощенно план открытия салона красоты выглядит следующим образом:

Сколько стоит открыть салон красоты в Украине

В Украине стоимость открытия салона красоты стартует от $8 000, эта сумма может увеличиваться в зависимости от класса салона. Минимальный срок окупаемости — 6 месяцев. Чем больше вложения, тем, соответственно, дольше срок окупаемости.

Оборудование

В зависимости от того, мастера какой специализации и в каком количестве будут работать в вашем салоне необходимо подбирать оборудование. В любом случае вам понадобятся кресла, зеркала, шкафчики для инструментов, оборудование для дезинфекции приборов, электрический нагреватель воды, приборы для освещения, умывальник, мойка, сушка и другие.

Это оборудование можно приобрести новое, а можно б/у. Очень часто салоны, в связи с закрытием или сменой интерьера продают мебель и оборудование — в таком случае оно обойдется вам раза в два дешевле.

Мастера

А вот на мастерах экономить не стоит. Помните, чем квалифицированнее мастер, тем больше у него постоянных клиентов, которое готовы посещать его в любом салоне. Ищите мастеров с опытом работы и обязательно с документами об образовании. Если вы планируете брать на работу косметолога — ищите человека с медицинским образованием.

Продвижение салона красоты

Для того, чтобы эффективно продвигать услуги своего салона красоты, необходимо определить портрет своей целевой аудитории: пол, возраст, уровень дохода, интересы, возможные увлечения, ценности и т. д. Важно, чтобы этот портрет был как можно подробнее. Их может быть несколько. Далее определитесь, где можно встретить представителей вашей ЦА (как оффлайновые площадки так и интернет ресурсы) — на этих площадках и стоит сфокусироваться — тогда отклик от вашей рекламы будет хороший.

90000 Hair and Beauty Salon Business Plan 90001 90002 Executive Summary 90003 90004 Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price / value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. 90005 90004 90007 Our Mission: 90008 To supply services and products that enhance our clients ‘physical appearance and mental relaxation.90005 90004 90007 Our Motto: 90008 «The Trend Begins Here!» 90005 90004 The timing is right for starting this new venture. Patiently searching for six months for the perfect location, one was finally found. The demand from the owner’s clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential. 90005 90004 Curley Comb, co-owner with Roller Comb, Jr., Her husband, has worked in a prestigious, upscale salon in MyTown, Texas for the past two years. Curley has created a large client following through hard work and dedication. Curley, and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth. 90005 90004 To achieve our objectives, Trend Setters is seeking additional loan financing. This loan will be paid from the cash flow from the business, and will be collateralized by the assets of the company, and backed by the character, experience, and personal guarantees of the owners.90005 90020 1.1 Keys to Success 90021 90004 The keys to success in our business are: 90005 90024 90025 Location: providing an easily accessible location for customers. 90026 90025 Environment: providing an environment conducive to giving relaxing and professional service. 90026 90025 Convenience: offering clients a wide range of services in one setting, and extended business hours. 90026 90025 Reputation: reputation of the owner and other «beauticians» as providing superior personal service.90026 90033 .90000 How to Write a Beauty Salon Business Plan [Sample Template] 90001 90002 90003 Are you about starting a beauty salon? If YES, here’s a complete sample beauty salon business plan template & feasibility report you can use for FREE to raise money 90004. 90005 90002 If you are conversant with the aphorism that says; 90007 ‘looking good is good business’ 90008, then you will agree that those who are at the helms of affair in the beauty trade knows how great and relevant it is to continue to be relevant in the industry.90005 90010 90003 Why Start a Beauty Salon? 90004 90013 90002 As a matter of fact, the art of looking good is one activity nearly all women love to partake in. This is because of the point that they do not like to be seen as shabby looking. It is for this reason that some women do not mind to go to any length to look and feel good. One of the ways through which these women try to look their best is by making sure they get all their beauty fantasies and desires adequately met. 90005 90002 They see to it that they have the hair done, nails done; they get the best make up and spa treatments amongst others.This is why the beauty salon business has come to stay for a very long time to come. 90005 90002 If you think that starting a beauty salon is what you want to do, then care must be taken to do the adequate and needful research that will help you operate and launch out at the optimum. Below is a sample beauty Salon business plan template. 90005 90020 A Sample Beauty Salon Business Plan Template 90021 90010 90003 Industry Overview 90004 90013 90002 A beauty salon trade is one industry that promises to fulfill the fantasies and needs of women who love to look and feel their best at all times.Some of the offerings at a beauty salon include; hair perming, nail grooming, manicure, pedicure, fixing of hair weaves, braiding, amongst many others. 90005 90002 It is important to note that most beauty salons also offer spa services. This is so that they can give their clients an all-round beauty experience. There are around 400,000 beauty salons in the united states of America. Those who are employed to offer the services of the nails are known as the hair stylists. 90005 90002 Beauty salons are also known to offer some skin beauty services.Some of these services include; waxing, skin polishing, microderm abrasion and what have you. 90005 90002 Research has shown that those who work in the United States of America make good money from it because of the teeming population of people who seek the services of these beauty salons. The population of people who work at the salons include; immigrants, Africans, Spanish people, and a whole lot more. 90005 90002 The training required for the beauty salon work is small and inexpensive; the work does not require high level of qualification so far as you are able to communicate with your clients without difficulty.In the same vein, the amount of capital is not much compared with if you had to open some other businesses that needed a huge capital base. 90005 90036 Executive Summary 90037 90002 90003 Simply Cute Beauty salon 90004 is a classy beauty salon that will be opened in Manhattan, New York, America. We have chosen New York because we think that it would be an amazing opportunity to have the crème de la crème in the society and in showbiz visit our nail hub. 90005 90002 The business will be run as a very standard beauty salon coy, and we shall see it that all clients from old to young are given the very best of services.Our services will cover areas such as; hair perming, relaxing of hair, manicure, pedicure, nail painting, nail fixing, nail trainings, fixing of weaves, braiding, and the sales of other beauty related stuff. 90005 90002 We are aware that businesses these days require diverse and sophisticated approaches. This is why we will be sure to be abreast with the creativity and trend which the trade is exposed to. We shall also be involved in the training of budding entrepreneurs who may want to venture into this industry.Even though starting a nail salon might look really pretty easy to start, we intend to bring in strict professionalism that will make up stand out. 90005 90002 Simply- Cute Beauty salon is primarily focused to help its clients look their very best at all times. We would try as much as lies within our power to surpass the expectations of people. Our prices would also be very affordable; we do not want to scare our new clients away with our pricing. As a matter of fact, we plan to lower our pricing so that we can gain good grounds within our startup period.90005 90002 We plan to hire the best hands in the city of New York to help us drive our biasness. This is one of the reasons why who do not mind to pay our employees well because we know that we are striving for a goal and that is the goal of gaining loads of clients. In addition, much more than just satisfying our clients, we also want to see new entrepreneurs empowered by us, as they emerge to start their own nail salon business. 90005 90002 We shall also be involved in the sponsoring of various programs that are hosted in the locality which we are located.90005.90000 Hair and Beauty Salon Business Plan 90001 90002 Company Summary 90003 90004 Trend Setters will, upon commencement of operations, sell a wide range of beauty services and products. We will provide quality hair, nail, and skin services, along with top lines of beauty products. What will set Trend Setters apart from the competition is our commitment to providing all of these services in one convenient location. 90005 90004 The salon will be located in a retail strip mall at 1234 Stylish Road, MyTown.The salon will utilize 1,540 square feet. The location is strategically situated on one of the busiest streets in MyTown. It is a high profile area, with easy access from all parts of town. 90005 90008 2.1 Start-up Summary 90009 90004 After spending several months searching for a salon to purchase, the owners decided to start a salon from the ground up. The start-up capital will be used for the design, leasehold improvements, and equipment of the salon.90005 90004 Leasehold improvements will amount to approximately $ 32,500, and salon equipment will cost about $ 27,000. The owner will invest $ 500 for cash-on-hand at starting date. 90005 90014 90015 90016 Start-up 90017 90018 90015 90020 90020 90018 90015 90024 Rent deposit 90017 90024 $ 1,817 90017 90018 90015 90024 Other 90017 90024 $ 0 90017 90018 90015 90024 Total Start-up Expenses 90017 90024 $ 1,817 90017 90018 90015 90020 90020 90018 90015 90024 Cash Required 90017 90024 $ 500 90017 90018 90015 90024 Other Current Assets 90017 90024 $ 600 90017 90018 90015 90024 Long-term Assets 90017 90024 $ 59,500 90017 90018 90015 90024 Total Assets 90017 90024 $ 60,600 90017 90018 90015 90020 90020 90018 90015 90024 Total Requirements 90017 90024 $ 62,417 90017 90018 90079 90080 Need real financials 90081 90004 We recommend using LivePlan as the easiest way to create automatic financials for your own business plan.90005 90004 Create your own business plan 90005 90014 90015 90016 Start-up Funding 90017 90018 90015 90024 Start-up Expenses to Fund 90017 90024 $ 1,817 90017 90018 90015 90024 Start-up Assets to Fund 90017 90024 $ 60,600 90017 90018 90015 90024 Total Funding Required 90017 90024 $ 62,417 90017 90018 90015 90020 90020 90018 90015 90024 Non-cash Assets from Start-up 90017 90024 $ 60,100 90017 90018 90015 90024 Cash Requirements from Start-up 90017 90024 $ 500 90017 90018 90015 90024 Additional Cash Raised 90017 90024 $ 0 90017 90018 90015 90024 Cash Balance on Starting Date 90017 90024 $ 500 90017 90018 90015 90024 Total Assets 90017 90024 $ 60,600 90017 90018 90015 90020 90020 90018 90015 90020 90020 90018 90015 90020 90020 90018 90015 90024 Liabilities 90017 90020 90018 90015 90024 Current Borrowing 90017 90024 $ 0 90017 90018 90015 90024 Long-term Liabilities 90017 90024 $ 61,917 90017 90018 90015 90024 Accounts Payable (Outstanding Bills) 90017 90024 $ 0 90017 90018 90015 90024 Other Current Liabilities (interest-free) 90017 90024 $ 0 90017 90018 90015 90024 Total Liabilities 90017 90024 $ 61,917 90017 90018 90015 90020 90020 90018 90015 90024 Capital 90017 90020 90018 90015 90020 90020 90018 90015 90024 Planned Investment 90017 90020 90018 90015 90024 Owner 90017 90024 $ 500 90017 90018 90015 90024 Investor 90017 90024 $ 0 90017 90018 90015 90024 Additional Investment Requirement 90017 90024 $ 0 90017 90018 90015 90024 Total Planned Investment 90017 90024 $ 500 90017 90018 90015 90020 90020 90018 90015 90024 Loss at Start-up (Start-up Expenses) 90017 90024 ($ 1,817) 90017 90018 90015 90024 Total Capital 90017 90024 ($ 1,317) 90017 90018 90015 90020 90020 90018 90015 90020 90020 90018 90015 90024 Total Capital and Liabilities 90017 90024 $ 60,600 90017 90018 90015 90020 90020 90018 90015 90024 Total Funding 90017 90024 $ 62,417 90017 90018 90079 .90000 Hair and Beauty Salon Business Plan 90001 90002 Strategy and Implementation Summary 90003 90004 Skill at what we do, good customer service, and creating a pleasant environment for our customers will be important to implementing our business plan. 90005 90006 4.1 Competitive Edge 90007 90004 Trend Setters wants to set itself apart from other beauty salons that may offer only one or two types of services. Having come from such a salon, Curley has realized, from talking with her clients, that they desire all of the services that we are proposing, but they remain frustrated because they must get their hair done at one place, and nails done at another.Although the focus of Trend Setters is hair services, we do wish to offer our clients the convenience of these other services in one location. 90005 90004 There are a number of salons like ours, but they are mainly in the very high income parts of MyTown and surrounding areas. We do not intend to compete with these so called «Day Spas.» We wish to offer a middle ground for those clients who can not quite afford those high-end luxury salons. 90005 90004 Our business atmosphere will be a relaxing one where clients can kick back and be pampered.Soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying area area. 90005 90004 To develop good business strategies, perform a SWOT analysis of your business. It’s easy with our free guide and template. Learn how to perform a SWOT analysis 90005 90006 4.2 Marketing Strategy 90007 90004 Our marketing strategy is a simple one: satisfied clients are our best marketing tool.When a client leaves our business with a new look, he or she is broadcasting our name and quality to the public. Most of our clients will be referrals from existing clients. 90005 90004 No major advertising campaigns are anticipated. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring.We will also offer discounts to the new clients who have been referred. There are plans for a lottery that will offer a free trip to, say, Cancun. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. The more they bring, the more chances they have of winning the trip. 90005 90006 4.3 Sales Forecast 90007 90004 The following table and charts show our projected sales. We expect income to increase steadily over the next three years, as the reputation of the salon, its stylists and services become apparent to the general public.Second year revenues also anticipate the addition of one new stylist. 90005 90004 Note that we list no direct cost of sales here for services, only for products, since our service costs are more accurately tracked as regular monthly expenses for supplies in the Profit and Loss table. 90005 90028 90029 90030 Sales Forecast 90031 90032 90029 90034 Owner 90031 90034 $ 49,600 90031 90034 $ 57,040 90031 90034 $ 65,696 90031 90032 90029 90034 Stylist # 1 90031 90034 $ 49,600 90031 90034 $ 57,040 90031 90034 $ 65,596 90031 90032 90029 90034 Barber # 1 90031 90034 $ 16,800 90031 90034 $ 19,320 90031 90034 $ 22,218 90031 90032 90029 90034 Stylist # 2 90031 90034 $ 22,800 90031 90034 $ 25,622 90031 90034 $ 29,465 90031 90032 90029 90034 Stylist # 3 90031 90034 $ 0 90031 90034 $ 22,000 90031 90034 $ 24,000 90031 90032 90029 90034 Nails and massage 90031 90034 $ 18,000 90031 90034 $ 20,000 90031 90034 $ 22,000 90031 90032 90029 90034 Product sales 90031 90034 $ 9,600 90031 90034 $ 10,000 90031 90034 $ 11,000 90031 90032 90029 90034 Total Sales 90031 90034 $ 166,400 90031 90034 $ 211,022 90031 90034 $ 239,975 90031 90032 90029 90114 90114 90114 90114 90032 90029 90034 Product Costs 90031 90034 $ 4,320 90031 90034 $ 4,300 90031 90034 $ 4,400 90031 90032 90029 90034 Other 90031 90034 $ 0 90031 90034 $ 0 90031 90034 $ 0 90031 90032 90029 90034 Subtotal Direct Cost of Sales 90031 90034 $ 4,320 90031 90034 $ 4,300 90031 90034 $ 4,400 90031 90032 90149 90150 Need real financials 90151 90004 We recommend using LivePlan as the easiest way to create automatic financials for your own business plan.90005 90004 Create your own business plan 90005 90006 4.4 Milestones 90007 90004 Sample Milestones topic text. 90005 90004 The milestones table and chart show the specific detail about actual program activities that should be taking place during the year. Each one has its manager, starting date, ending date, and budget. During the year we will be keeping track of implementation against plan, with reports on the timely completion of these activities as planned.90005 90028 90029 90164 Milestones 90031 90032 90029 90034 Sample Milestones 90031 90034 1/4/2008 90031 90034 1/4/2008 90031 90034 $ 0 90031 90034 ABC 90031 90034 Department 90031 90032 90029 90034 Finish Business Plan 90031 90034 8/20/2010 90031 90034 9/19/2010 90031 90034 $ 100 90031 90034 Dude 90031 90034 Boss 90031 90032 90029 90034 Acquire Financing 90031 90034 8/30/2010 90031 90034 10/19/2010 90031 90034 $ 200 90031 90034 Dudette 90031 90034 Legumers 90031 90032 90029 90034 Ah HA! Event 90031 90034 9/9/2010 90031 90034 9/14/2010 90031 90034 $ 60 90031 90034 Marianne 90031 90034 Bosses 90031 90032 90029 90034 Ah Merde Alors! Event 90031 90034 10/9/2010 90031 90034 10/14/2010 90031 90034 $ 250 90031 90034 Marionette 90031 90034 Bouc émissaire 90031 90032 90029 90034 Grande Opening 90031 90034 10/19/2010 90031 90034 10/24/2010 90031 90034 $ 500 90031 90034 Gloworm 90031 90034 Nobs 90031 90032 90029 90034 Marketing Program Starts 90031 90034 9/19/2010 90031 90034 10/14/2010 90031 90034 $ 1,000 90031 90034 Glower 90031 90034 Marketeers 90031 90032 90029 90034 Plan vs.Actual Review 90031 90034 2/14/2011 90031 90034 2/21/2011 90031 90034 $ 0 90031 90034 Galore 90031 90034 Alles 90031 90032 90029 90034 First Break-even Month 90031 90034 6/18/2011 90031 90034 7/18/2011 90031 90034 $ 0 90031 90034 Bouys 90031 90034 Salers 90031 90032 90029 90034 Hire Employees 90031 90034 5/17/2011 90031 90034 6/16/2011 90031 90034 $ 150 90031 90034 Gulls 90031 90034 HRM 90031 90032 90029 90034 Upgrade Business Plan Pro 90031 90034 8/5/2011 90031 90034 8/7/2011 90031 90034 $ 100 90031 90034 Brass 90031 90034 Bossies 90031 90032 90029 90034 Totals 90031 90114 90114 90034 $ 2,360 90031 90114 90114 90032 90149 .