Сценарий для ролика на youtube: как писать и находить идеи

Как написать сценарий для видео на YouTube? Алгоритм проработки сценария

Как написать сценарий для видеоролика? Разберём несколько вариантов, исходя из того, в каком формате и какой контент вы снимаете. Возможно, один из рассматриваемых вариантов будет вам полезен и поможет:

• делать видео более качественными и привлекательными;
• повысить удержание аудитории;
• улучшить обратную связь от ваших зрителей;

В результате улучшится и ранжирование ваших видео алгоритмами YouTube. Став популярными, видео привлекут новую аудиторию, обеспечив развитие канала.

Варианты сценариев, исходя из типа контента

Если вы находитесь в кадре, то читать текст по бумажке (или с телефона/планшета и т.д.) — явно не оптимальный вариант. Здесь надо либо запомнить сценарий, либо опираться на ключевые моменты. Хотя есть ещё и такой вариант — импровизировать.

Если вы не находитесь в кадре

Когда вы находитесь в кадре лишь эпизодически или вообще там не появляетесь, то вы можете продумать каждый из эпизодов в кадре, заучить и снять эти моменты отдельно. Это могут быть короткие фрагменты с какими-то репликами (включая жанр Stand-Up). Затем, используя монтаж, можно собрать из этих фрагментов целостный видеоролик.

Остальная часть контента может состоять из закадрового голоса + слайдшоу (пример: каналы жанра «Топы и факты»). Причём, сценарий для озвучки контента формата слайдшоу обычно пишется целиком и зачитывается (надиктовывается) отдельно от видеоряда. Это приемлемый вариант, которым пользуется немало авторов. Также есть и такой вариант, когда озвучка происходит после съёмки видеоряда (например, в случае съёмки скетчей).

Если вы не хотите сильно заморачиваться, то можно прикинуть общий план повествования и не прописывать в сценарии все сцены действия отдельно. Это всё равно будет лучше, чем вообще не иметь никакого плана.

Отдельно хочется сказать про стримы и живые интервью

Эти направления отличает то, что при живом общении у блоггера нередко есть только одна возможность сложить свои мысли в слова определённым образом.

Что делать, если во время стрима вы «зависли» и не знаете что сказать? К этому нужно готовиться заранее — подготовить вспомогательные материалы, которые будут актуальны в разных ситуациях. Перечислим варианты таких материалов:

• анекдоты;
• истории из жизни;
• общие темы, интересные аудитории;
• события, происходящие в жизни;

То есть, можно прямо так и сказать: «уважаемые, у меня вылетело из головы то, что я хотел сказать, но давайте я вам расскажу один интересный случай, чтобы заполнить паузу…» — это будет воспринято нормально и не сделает контент хуже. К тому же, можно заполнить образовавшуюся паузу ответами на вопросы из комментариев.

Лучше общаться со своей аудиторией, чем «зависнуть» и замолчать или говорить ниочём.

Как облегчить составление и запоминание сценария?

Сначала нужно понять, о чём будет конкретный видеоролик — какова его главная мысль/идея, которую вы хотите донести до аудитории? Вокруг главной идеи повествования будет строиться всё видео и логично отразить её в названии видео.

Когда идея/цель сформирована (ориентируясь на потребности целевой аудитории), то можно выписать основные опорные пункты, раскрывающие сюжет вашего видео.

В результате у вас должны иметься: идея, цель видеоролика и несколько опорных пунктов, вокруг которых и будет выстраиваться сценарий. И многим этого будет хватать для того, чтобы выстроить более-менее последовательное повествование, не упуская ключевые пункты видео.

Не нужно пытаться сделать всё идеально. Достаточно сделать (снять и смонтировать) всё так, чтобы ничего не раздражало зрителя. Переписывание видео по несколько раз в день точно не приведёт к выдающимся результатам. Если много сомневаться, выпускать видео раз в несколько месяцев, постоянно всё переделывая, то развитие будет слишком медленным. Зрители попросту могут забывать о вас, когда вы выпускаете видео редко.

Лучше выпускать неидеальные видео регулярно,
чем идеальные, но с излишне длительным перерывом.

Как снимать видео и рассказывать намеченный текст, если нет возможности выстраивать повествование, опираясь на ключевые точки? Можно прописывать сценарий полностью (от начала и до конца) и зачитывать его с листа бумаги или с телесуфлёра (который можно установить и в мобильный телефон). Это оптимальный вариант для тех, кто теряется перед камерой и не может последовательно излагать материал, либо может быть забыть сказать важную информацию.

Что делать, если при записи видео вы допускаете оговорки, небрежности, постоянно сбиваетесь и мычите? Прежде всего — принять самого себя таким, какой вы есть. Если в комментариях вас за это жёстко хейтят — просто не обращайте на это внимание. Есть очень подходящий сюда материал на тему хейтеров — обязательно изучите его: «Критика в Интернете. Как реагировать на хейтеров?».

Всегда есть смысл прислушиваться к критике, но только к той, что является конструктивной. Старайтесь постепенно становиться лучше, но не нужно требовать от себя невозможного.

Нарабатывайте опыт публичных выступлений и записи видеороликов. Со временем вы будете чувствовать себя более уверенно, допускать меньше ошибок и вам будет намного проще записывать видео.

В случае, если у вас есть слова-паразиты, то для начала научитесь их замечать, чтобы скорректировать ситуацию. В этом могут помочь ваши близкие, отслеживая со стороны употребление вами этих слов. Тренируйтесь, записывая больше видеороликов на камеру. Затем, просматривая эти видео, анализируйте свои ошибки. Опубликуете ли вы эти видео или нет — абсолютно не важно. Главное — практика и самоанализ.

Сценарий, безусловно, нужен, полезен и благодаря ему прокачиваются такие моменты, как:

• правильно выстроенное повествование;
• полноценное раскрытие темы;
• интересные сценарные решения;
• удержание аудитории;
• повышение вовлечённости зрителей в процесс просмотра и взаимодействия с контентом;

Но не стоит быть перфекционистом, т.е. позвольте себе допускать некоторые ошибки. Чтобы не случилось эмоционального выгорания, не нужно слишком сильно на себя давить. Иначе, постоянно перегружая себя, вы можете в итоге забросить ведение канала.

Нужно выбрать такой уровень нагрузки, который будет являться приемлемым именно для вас. Важно сохранять соотношение оптимального качества (в т.ч. регулярности) вашего контента к трудозатратам. Время, потраченное на написание сценария, съёмку, монтаж и т.д. — это ваши рабочие часы, которые стоят денег. Важно понимать, сколько времени вы тратите на создание контента и сколько это вам приносит, чтобы не тратить несоизмеримо много времени на переделывание своей работы.

Работать нужно в умеренном темпе, чтобы не перегружать себя.
Всё хорошо в меру.

Хороший сценарий позволит вам делать видеоролики интересными и удерживающими внимание зрителя.

Из видео вы узнаете подробнее о правильном создании сценариев для своих видео:

Помните, что лучше хоть как-то стараться развиваться, чем не делать ничего.

А сколько времени тратите на создание контента вы? Напишите ответ в комментариях ниже.

90000 How to Write and Read a YouTube Video Script (that Makes you Look Like a Pro) 90001 90002 You might think that to appear authentic in videos, you have to be unscripted and spontaneous. But I’m here to tell you that to appear natural and confident on video almost always requires 90003 an excellent script 90004 and the ability to read it as though you’re speaking extempore. 90005 90006 90002 To appear natural and confident on video almost always requires an excellent script.90005 90009 90002 The first part — the ability 90003 to write 90004 an excellent script — is based on a basic storytelling technique. And in this article, I’ll show you how to develop a script formula that you can use again and again for all your videos. 90005 90002 90005 90002 The second part — 90003 reading 90004 a script naturally — is largely a matter of practice and confidence. However, there are some techniques that will make it easier to deliver your content in a smooth flowing manner which will make it enjoyable for your audience to watch.90005 90020 How to Storyboard a Script 90021 90002 Different types of videos will require scripts of varying lengths and structures. Maybe you’re scripting a how-to video, or perhaps a promotional video. 90005 90002 No matter which type of script you’re writing, you can base it on a typical 90003 3-act storytelling structure 90004. The 3-Act structure breaks down a script as follows: 90005 90028 90029 90003 Act 1: 90004 Setup 90032 90029 90003 Act 2: 90004 Conflict 90032 90029 90003 Act 3: 90004 Resolution 90032 90041 90002 90005 90002 In the 90045 first act 90046, you introduce your audience to a 90045 problem 90046 they might be facing.90005 90002 In the 90045 second act 90046, you escalate the problem to its 90045 climax 90046. 90005 90002 And in the 90045 third act 90046, you solve the problem for your audience, thereby reaching a 90045 resolution 90046. 90005 90002 This basic storytelling structure can be applied to just about any kind of script you might be writing, from a How-To tutorial to a vlog. 90005 90002 Here’s how this script might look like in practice: 90005 90066 Act 1: The Setup 90067 90002 The problem is that your audience wants to make videos but they do not know how to script a video for maximum effect.90005 90066 Act 2: The Problem & Climax 90067 90002 Your audience is losing viewership and retention because people are not watching their videos till the end. The videos are not interesting and do not keep people hooked till the end. 90005 90066 Act 3: The Resolution 90067 90002 You provide a formula to your audience that makes script-writing easier, manageable and adaptable to any video they might want to create. 90077 90005 90002 If the above example looks awfully familiar to a blog post’s structure, that’s because 90080 it is 90081! All good storytelling follows this basic structure.90005 90002 But we’re going to slightly adapt this formula for a YouTube video, and here’s how we’re going to do it. 90005 90020 90045 How to Write a YouTube Video Script — the VET Formula 90046 90021 90002 YouTube videos typically perform better when someone clicks on a video title and then watches the video all the way until the end and then takes a specific action, such as subscribes to your channel, downloads a lead magnet, heads over to your sales page or watches another one of your videos.90005 90002 To ensure that most viewers who watch your video, watch until the end, I’ve developed a very specific scripting process. 90005 90002 My scripting process is called the VET formula, where VET stands for 90003 Video Engagement Timeline 90004. 90005 90002 And here’s what it looks like in graphical form: 90005 90002 90005 90002 Let’s break down the VET: 90077 90005 90066 1. The Intro 90067 90002 This is your Act 1 that forms the first few seconds of your video where you get straight into the reason why someone would want to watch this video.90005 90002 The purpose of your intro is to 90003 fulfill the promise of your video title 90004 so that your viewers feel they made the right decision to watch your video. You want to immediately put them at ease so they relax and want to watch the rest of your video. 90005 90002 Examples of video intro: 90005 90028 90029 90116 Are you tired of not being able to shed those last few extra pounds? I want to show you a no-exercise method for losing the last few 1-5 stubborn pounds. 90117 90032 90029 90116 You want to make more videos but you feel stiff and unnatural talking to a camera.I hear you! In this video, we’ll discuss a few simple strategies to help you loosen up and be yourself on video. 90117 90032 90041 90002 In your Intro, you typically do not want to dawdle over who you are or what you do. Instead, you want to make it all about your audience and give value up front. 90005 90066 2. The Title Sequence 90067 90002 For a YouTube video, this is the point where you’d 90003 add in a title 90004. This is typically where your branding goes. 90005 90002 Your title sequence tells your audience the type of show they’re watching and the tagline of your show.For other types of videos (Facebook Lives, Instagram Videos, etc) you can usually skip this part. 90005 90066 3. Frame the Problem 90067 90002 This is your Act 2 and the part in your video where you escalate the problem by 90003 adding context 90004 to it. 90005 90002 Talk about the problem you’ll be solving from different angles to help the viewer gain a deeper understanding of it. Discuss how the problem affects their business or life and why they may be facing this problem. This way you are building 90003 anticipation to a climax 90004 so that they are eager for your solution.90005 90002 Talk about the problem you’ll be solving from different angles to help the viewer gain a deeper understanding of it. 90005 tweet this quote 90002 90005 90002 Some example text at this point: 90005 90002 90116 «Why is it so hard to be natural on camera? 90117 90005 90002 90116 Well, you might be feeling camera conscious due to a few reasons. Maybe you’re thinking of the camera as a device and not seeing there’s a person on the other end watching your video. 90117 90005 90002 90116 Or maybe you’re trying to be a perfectionist on camera and tripping up trying to fulfill what you believe are peoples ‘expectations of you.Or perhaps you’re choosing the wrong content to present on camera and it’s feeling forced and unnatural. » 90117 90005 90002 Framing the problem in this manner allows you to build relatability and trust with your audience. 90005 90066 4. The Solutions with CTA 90067 90002 It’s finally time to present your 90003 answers and resolutions 90004 to your viewer’s problem. If you can make your resolution fit sequential steps, it’s usually easier to follow along on video. 90005 90002 Also, if you can show practical examples to fit each solution point, then that will help your audience remember your steps.90005 90002 For example: 90005 90002 90116 «With a few simple adjustments, you can start being awesome on camera. Let’s work on your camera presence with this simple 3-part routine: 90117 90005 90002 90116 Step 1: Imagine you’re talking to a friend who really needs to hear the information you’re giving. 90117 90005 90002 90116 Step 2: Remember that trying to be perfect on camera will ironically make you appear less authentic. So own your mistakes and quirks and talk as you would naturally, mistakes and all.90117 90005 90002 90116 Step 3: Make sure the content you’re presenting on camera is something you are deeply interested in and could talk about at a moment’s notice. Passion always connects! » 90117 90005 90002 90005 90002 For video, it’s always a good idea to indicate to your audience what you’d like them 90003 to do next 90004. This is where your CTA comes in. Plan a clear, compelling and appropriate call-to-action for each video. 90005 90002 If you’re looking for opinions and engagement, ask people to comment and share.If you’re looking for leads, ask people to download and subscribe. If you’re looking for social proof, ask people to like and follow. 90005 90002 Example CTA: 90077 90200 90005 90002 90116 «If you’re looking to practice your on-camera presence, take my 10-day video challenge to help you become a pro on video. Click the link in the description to sign up! » 90117 90077 90005 90002 After you’ve delivered value, this is your time to «make the ask», so be sure you are clear in what you’d like your audience to do next! 90005 90020 90045 Add Visual Interest to Your Script 90046 90021 90002 Once you’ve got your core video script written out, it’s time to add some embellishments! 90005 90002 For YouTube videos that means 90003 additional footage 90004 that helps demonstrate concepts and keeps visual interest.This is also called «B-Roll footage» because it’s an addition to your A-Roll or «primary footage». 90005 90002 You want to think about visual interest because it can get monotonous watching one person talk on video for a length of time, and sometimes concepts can be better explained with visual aids. 90005 90002 I like using Wave.video to add some extra footage to my YouTube videos. Typically I’d choose some stock video and overlay it with text and use my voice as narration. 90005 90002 Wave’s extensive library of stock videos and photos allows me to add lots of visual interest to my videos.90005 90002 90005 90002 90080 Wave.video stock library 90081 90005 90002 You can also add visual interest by using screencasts, GIFs or memes or just shoot additional footage. 90005 90020 90045 How to Read a Video Script 90046 90021 90002 Once you’ve written out your script, you want to be able to present it naturally on camera. 90005 90002 It can be painstaking to have to memorize the entire script! You also do not want to appear like you’re reading a script, which can make you look robotic and inauthentic.90005 90002 Fortunately, if you’ve written your script according to the VET formula above, you do not have to memorize your entire script. Instead, you just need to know the «flow» of your video script, as follows: 90005 90243 90029 What problem are you solving? 90032 90029 How have you framed the problem? 90032 90029 What are your sequential solution steps? 90032 90029 What is your CTA? 90032 90252 90002 Knowing your 90003 talking points 90004 makes both reading your script more natural and also makes editing your video easier.90080 How? 90081 90005 90002 Every time, when you refer back to your script for the next point, becomes 90003 a natural edit point 90004. So you basically make a point, pause, glance at your script, back to the camera, and say your next point. Then just edit out the parts where you are glancing at the script. 90005 90002 Be sure to pause for 3 seconds before 90116 and 90117 after making a point to make editing even easier. 90005 90002 I also like to encourage people to practice the Intro and the CTA out loud in front of a mirror.These are the 2 most important parts of your video that will keep your viewers engaged and help them take the action you desire. 90005 90002 Therefore practicing these 2 sections till you know them by heart will result in a smooth start and smoother end to your video. 90005 90002 Create Amazing Videos for Social Media with Wave.video 90005 An easy-to-use online video makerTry now 90020 Wrapping Up 90021 90002 Remember, a natural sounding video takes some work and loads of practice.90005 90002 So make sure to write a script designed to keep viewers engaged and then use the talking points from your script to naturally present it. Doing it this way will keep your video non-rambling, to the point, yet engaging and crisp. The end result will be a video that connects with viewers! 90005 90002 90080 90003 About the author: 90004 90081 Salma Jafri is a YouTube Certified Video Content Strategist and an internationally acclaimed speaker. She is the Founder of the #BeTheMedia Mastermind — a video training academy for entrepreneurs.90005 90002 She is a Channel Partner and Contributor at Entrepreneur.com and hosts a weekly video show on YouTube called «Be The Media». 90005 90002 90005 90002 Join our newsletter — it’s free! 90005 We only post the good stuff .90000 Video Script Writing 101: Basics, Examples, And Templates 90001 90002 You’ve seen the stats. It’s no secret that video is one of the most powerful marketing methods available. Video gets more engagement and drives more growth than any other type of media. 90003 90002 However, you’ll only reap the benefits of video marketing if your videos are at least decently produced. That does not mean every video needs a Hollywood budget, but you do need to put some time into planning your video and writing a video script.Leave the spontaneous selfie-cam footage to Facebook Live and Instagram stories. 90003 90002 The good news is that writing a video script is easier than it seems. If you do not have time to craft a super-amazing script, you can even work from one of our video script templates and end up with a fantastic video. Your audience will never know. 90003 90002 Of course, you do not have to use video script templates. We’ll cover the basics and give some examples to help you write decent video scripts, with or without a template.90003 90010 How to write a video script: The basics 90011 90002 Before we go anywhere with video, let’s be clear about this: keep it simple. As you plan your video and write your script, it’s super easy to start throwing all sorts of cool ideas out. After all, you can do anything in a video, right? 90003 90002 With an unlimited budget, sure. But we’re willing to bet your budget is limited. So keep your videos as simple as possible. You’d be surprised how much work it takes to produce very minimal on-screen effects.90003 90002 With all that in mind, start planning your script. Some writers call this «prewriting». 90003 90018 Identify your audience 90019 90002 This is a staple in any sort of marketing or copywriting. You need to address a very specific customer with your content, otherwise it will not resonate. It can be tempting to make it as broad as possible in order to address every potential customer. Avoid this temptation. Something that’s for everybody appeals to nobody. 90003 90002 If you need help identifying who you want to reach, go through the exercises on this worksheet from digitalmarketer.com. 90003 90002 90025 Quick pro tip: 90026 If you want to make your video funny, make sure you very carefully assess your audience and your product. Some audiences do not want to be amused when they’re learning about your brand. If you go for the funny angle and your joke falls flat, the reaction from your viewers will be negative, whereas if you take a straightforward approach, nobody expects to be amused and will not be disappointed when they do not laugh.90003 90018 Choose a goal 90019 90002 Next you need to know what the point of the video is. This will depend on where your audience will see the video, what stage of the marketing funnel the video will be used at, and what you want viewers to do after they watch the video. If you’ve read our Facebook Video Marketing Handbook, you know that not every video needs a call to action. In some cases, having viewers watch till the end is a perfectly viable goal. 90003 90002 But if you want viewers to do something specific after seeing the video, you’ll need a call to action.Just make sure your call to action aligns with the purpose of the video. Have a look at this video for FreshBooks. The purpose of the video is quite clear, even if it’s not explicitly stated. 90003 90018 Choose a central character 90019 90002 If your video features too many people, it will be difficult to follow and the focus will stray from the main point. Identifying the primary character does two things: 90003 90038 90039 It simplifies and focuses your video.90040 90039 It pushes you toward creating a story (if your video needs it). 90040 90043 90002 Some videos, like a product overview, have very little story in them. However, it’s still best if a single person does most of the talking. If you’re producing a video with a narrative arc, it’s best to focus on the main character. 90003 90002 In either case, you need to know who’s going to be on screen most of the time. If you need two or more people in the video, choose one person to show for a majority of the screen time.90003 90002 90025 Bonus tip: 90026 If you can, use the same person as the spokesperson in all your videos. This creates continuity and familiarity in your video content. That’s why brands often create characters that almost function as mascots, like Flo from Progressive. 90003 90018 Identify the point of the video 90019 90002 This boils down to a very simple exercise: tell someone why they should watch this video in one sentence.90003 90002 When you start writing your script, put the answer to this question as close to the beginning as possible. Let viewers know what they’re going to get right up front, and you’ll retain more viewers. 90003 90002 As a bonus, identifying the point of the video will also tell you what sort of video you need. 90003 90010 Writing your video script: The fun part 90011 90002 If your planning is good, the writing will be fairly easy. You’ve already created your map. Just follow it! 90003 90018 Write out visual and audio elements 90019 90002 This is super important if you’re doing any sort of voiceover with visuals that cut to different shots.But even if your video is a single shot of someone talking, write the visual and audio aspects into your script. 90003 90002 The script is a set of directions for whoever is shooting the video, and you want the video team to know, without a doubt, what’s supposed to be happening with both the visual and audio elements. 90003 90002 A simple table with two columns is an easy way to format your script. It’s easy to read and see how the video will look and sound. This is a brief two-column video script example: 90003 90002 Add as many boxes as you need to cover all the shots in your video.90003 90018 Write your script, then trim to fit 90019 90002 Depending on the sort of video you’re making, you may need to cram everything into 15 or 30 seconds, or you could have a full three minutes or more to work with. 90003 90002 Either way, plan for 125 to 150 words of dialogue per minute. 90003 90002 But when you start writing, focus on saying everything you want to say. Once you’ve got all the dialogue written, check your word count, then start axing and rewording until it fits your time limit.90003 90002 This method makes your script clear and concise. It forces you to keep only the dialogue you 90083 need 90084. 90003 90002 Here are a few brief tips for writing dialogue: 90003 90088 90039 90002 90025 Speak directly to the audience. 90026 Use «you» and talk to your viewers. It’s more personable, and people prefer being spoken to rather than being spoken at. 90003 90040 90039 90002 90025 Write it the way you would say it. 90026 Your audience is not going to read your script.So write what you would actually say, not what looks best on paper. 90003 90040 90039 90025 Read your script out loud. 90026 This is the only way to find out if your dialogue sounds natural. If you make changes, read it out loud again. 90040 90105 90002 Once the dialogue is clean, you’ll know roughly how much footage you need to shoot and what shots you need. If you’re using a voiceover, be sure to shoot some extra footage to account for pauses in the dialogue and visuals that do not make the cut.90003 90018 Shoot your video, but stick to the script (mostly) 90019 90002 This is technically not part of writing the script. But it’s related to writing your script. It boils down to one question: why bother writing the script if you’re not going to follow it? That’s like paying an architect to draw a floor plan, then just building your house all willy-nilly. 90003 90002 Once you start filming, follow your script as much as possible. Some minor changes are fine, and professional actors or voice actors can contribute some flair.Or, if you find you do not have the resources to do what you planned, you may need to make changes or go back and rewrite the script. 90003 90002 But avoid making major changes to the script on the fly just because you think of something cool. Ad hoc changes and ad-libbing rarely turn out for the best. Explosions are cool, but do not blow everything up just to have some fun. 90003 90010 Writing the right script 90011 90002 Marketing videos accomplish two things: 90003 90038 90039 They educate viewers.90040 90039 They persuade viewers. 90040 90043 90002 Some videos only do one of the two and some do both, but we’re going to split the various types into one of these two categories to keep things simple. 90003 90010 Educational videos: Presentation and explainer video scripts (with templates) 90011 90002 Presentation and explainer videos fall into the educational category. 90003 90002 These videos are usually for: 90003 90088 90039 Demonstrating how to do something. 90040 90039 Explaining how your product or service works.90040 90039 Introducing what your brand does. 90040 90105 90002 The keys to success with educational videos are brevity and visuals. 90003 90002 Concise information is easier to remember. That’s why phone numbers are seven digits long. So keep your video short and break it up into manageable blocks of information to help viewers retain what you’ve shown them. 90003 90002 Also, include relevant visuals to show and tell the viewer what you’re explaining, which will increase retention even more.Here’s an excellent explainer video from Mint: 90003 90002 It’s short (1:32), the visuals are relevant, and the dialogue is broken up into separate statements. 90003 90002 This explainer video from Dollar Shave Club is legendary: 90003 90002 Watch this one more than once, because it’s hilarious. But once you stop spitting coffee, notice how the dialogue is broken up into 10-15 second chunks, which are separated by funny visuals.Distinct, memorable blocks of information. 90003 90002 And just for giggles, here are some more great videos to get you inspired. 90003 90002 To help you create your own explainer or presentation video, Biteable offer video templates you can edit yourself. Here are a couple of examples: 90003 90002 If you want a text script template, we’ve got you covered there too.Here’s an explainer script text template. 90003 90002 Promotional and commercial videos are for getting people to do things. The action you’re after is not always an immediate purchase. You could use a persuasive video to get people to consume additional promotional content. 90003 90002 But, most often, promotional and commercial videos are for: 90003 90088 90039 Showing the benefits and features of your product or service. 90040 90039 Demonstrating what separates your brand from competitors.90040 90039 Showcasing how your product or service will improve your customer’s life. 90040 90105 90002 Customers will often view these videos on social media or in a sidebar on a website. Getting to the point and keeping it short are non-negotiable. A call to action is mandatory as well. 90003 90002 These videos usually get watched with the sound off, so write your script and plan your visuals to work without sound. Including subtitles is also a good idea. 90003 90002 You might be thinking «great! I’ll save myself time and create a video with no dialogue! » That’s a perfectly good idea, but even if your video has no dialogue, do not skip the script.Write a script for the visuals so you have a plan to work from. 90003 90002 Here are some examples of commercial videos that work well on multiple platforms: 90003 90002 Notice how short these are. Also note that all of them are consumable without sound. But the main takeaway from these videos is that you need to get attention, deliver your message, and get out before your viewer swipes you off their screen.90003 90002 We know that can be challenging, so we created a starter pack of video template collections you can use and edit yourself: 90003 90002 Or, if you need help with scriptwriting, we’ve got a simple text template to get you started, click this link to check out our promo video script text template. 90003 90002 So you’ve got the knowledge. You’ve got the templates. You’ve got the video editor and you’ve got the power. Now go forth and make some awesome videos. 90003 90002 Watch Full Screen 90003 90002 Video marketing insights delivered to your inbox weekly.90003 90010 Thanks for subscribing 90011 90002 You’ll now get our emails, fresh out of the oven, every week! 90003 90002 Mmmmmmm toasty! 90003 .90000 Getting the Transcription of a Video From YouTube 90001 90002 Video transcriptions are the textual representation of spoken content in a video file. The process of adding subtitles to a video is done by human transcriptionists, speech recognition software, or a combination of the two. YouTube is the world’s largest video sharing community, where over 5 billion videos are viewed every day. YouTube transcripts are used to create captions and contain only the text of the audio in the YouTube video.90003 90004 Benefits of YouTube Transcription & Captioning 90005 90002 90007 90008 90003 90002 YouTube transcription and captioning make content accessible for persons with limited or no hearing. People who want to watch YouTube videos in an environment that is not conducive to playing audio can easily consume the content using transcripts and captioning. YouTube video transcripts also help people who do not have expertise in the language spoken to understand the video better. Finally, transcripts provide vocabulary and spelling references for people trying to learn the language spoken in the video.90003 90002 Video transcripts provide valuable text that can be ranked and indexed. Videos with transcripts rank higher in searches boosting their SEO. Inbound traffic and user engagement significantly increases. YouTube video transcripts provide viewers with a different way to digest information. Viewers can scan a video for keywords if they are interested in a particular word. The transcript can be interactive and highlight words as they’re spoken in real-time. This timed-text approach keeps viewers engaged as they read and hear the content at the same time.90003 90014 How to Get a Transcript of YouTube Video 90015 90002 It’s fairly easy to download a transcript from YouTube. Keep in mind that transcripts are only available for videos with closed captioning. YouTube has Google’s speech recognition software that can provide automatic transcription for most of the videos as soon as they are uploaded. Some owners of YouTube videos provide their own transcripts, which are of better quality than those produced automatically. 90003 90002 While it’s come a long way in recent years, it’s important to keep in mind that a machine still can not provide a perfect transcript of any video or audio file.The accuracy of an automated transcript greatly depends on audio clarity, accents, conciseness of the speakers, and many other factors. 90003 90014 Free Captioning Tool on YouTube 90015 90022 90023 Log in to YouTube 90024 90023 Open the YouTube video 90024 90023 Click on the 90028 More Options (…) 90029 button at the bottom of the video 90024 90023 Select 90028 Open Transcript 90029 from the drop-down menu 90024 90035 90002 90037 90038 90003 90022 90023 Copy and paste all the lines of text that appear to an editor of your choice to have a complete transcript that you can edit.To remove the timestamps, click on the 90028 More Options 90029 icon (…) and select 90028 Toggle Timestamps 90029 90024 90035 90002 90037 90050 90037 Now you know how to get transcript of YouTube video. This option provides both automatic (for example, English auto-generated) and manually (English) captioned videos. 90003 90014 Transcribe with Google Docs 90015 90002 There’s also an option to transcribe a YouTube video without an available transcript. Google Docs has a built-in voice typing feature that listens to video or audio and automatically types what it hears.90003 90022 90023 Make sure the PC is listening directly to the audio coming out of the PC’s speakers 90024 90023 Open Google Docs 90024 90023 Start a new document 90024 90023 Under 90028 Tools 90029, select 90028 Voice Typing 90029 90024 90035 90002 90037 90073 90003 90022 90023 Open the YouTube video 90024 90023 Play the video with sound and click on the microphone (90028 Click to Speak 90029 icon) on Google Docs 90024 90035 90002 90084 90003 90002 90037 Google Docs will automatically type what it hears.If the audio has background noise or the people in the video are stuttering, the accuracy plummets. This particular speech-to-text service also suffers from occasional glitches. Sometimes the tool will stop transcribing, and you have to click the Voice Typing tool to restart. Automatic speech-to-text services have come a long way but can not achieve the human levels of accuracy. In most cases, your transcription will still require heavy editing to make it perfect. 90003 90014 Download Transcript From YouTube 90015 90002 The speech-to-text services market is rife with tools targeting the largest video sharing site.Some websites offer tools that can convert YouTube videos into text, promising high accuracy with a short turnaround. Popular sites include Clipconverter, Free CC Converter Tool, Keepvid, and Way With Words. YouTube transcript downloads from these sites will differ in time delivery and quality. Still, one thing is consistent; the content’s accuracy is limited by the fact that speech-generated transcription usually contains a fairly high amount of errors. 90003 90093 Or Leave It to the Experts 90094 90002 With over 15 years of experience and thousands of satisfied clients, including giants like BBC and Netflix, GoTranscript offers a team of carefully selected and trained professional human transcribers who are ready to take your videos to the next level.We guarantee maximum accuracy through an efficient four-step process that meets deadlines while upholding 99% accuracy. Our transcribers can handle all media types, including orders that feature thick accents, multiple speakers, or background noise. 90003 90002 Ordering transcription and captioning services with GoTranscript is easy, affordable, and transparent, with no hidden charges. Sign up today and check the quality of our work with a free trial! 90003 .